Honey B

Honey B began as a side-project for two foodies who discovered a niche opportunity in flavour-infused honeys – which had begun to become a trend south of the border – and sought to introduce them to the Greater Toronto market.Since honey itself is such a known entity, we dubbed the company’s brand name “Honey B”, a playful twist on the idea of “Plan B” (an alternate course of action). Their first product was one we we also helped them name and label. And since it would be infused with chili pepers, that name is apt: “Hive on Fire.”