Kin

Branding
Packaging
Interactive
Advertising

Every brand has a story. But the story behind Kin is the type that feels so natural that it practically tells itself. Founded by a mother and new grandmother, the goal of this local family business was to bring their line of natural, organic products to market with a big splash, while preserving the family-focused and local feel.

The name is derived from the very notion of “family”, as does the logo, while the simplicity and purity of the packaging pays tribute to the passion and craft put into the products themselves. The packaging would be differentiated into “adult” and “baby/mama” lines, and unified with