Seven Heads + Half

An unusual name can be a blessing, but only if its story is worth telling. Based on the concept that formal fashion design utilizes the sizing model of “nine heads” (with the human body’s proportions represented as nine heads high), and thus most clothing designed in this manner doesn’t fit the human form accurately (being more accurately represented by, you guessed it, seven and a half heads).

A line of clothing tailored specifically to the underserved market of shorter men, this brand needed to feel fresh and vibrant to stand out from its competitors, with a visual system that fully embraces its unique name.