XAM Study Lounge

When it's exam season, it’s time to study - and what better place to hit the books than a super chill pop-up study lounge filled with vintage furniture, tea lattes and positive vibes? Xam is a first-in-Canada concept that has had tremendous response in the city of Toronto and beyond, and we were thrilled to help provide branding and design to help bring it to life. With a logotype rooted in the purity of geometry and a complex icon based on the beauty of the mandala, our work gives the study lounge a strong foundation from which to grow.